FOR SMART BUSINESS OWNERS WANTING TO REACH THEIR MARKETING POTENTIAL

Access strategic marketing leadership,

without the      full-time cost

Don't let your marketing hold you back.

Get strategic leadership, accountability and structure with a trusted

Fractional Chief Marketing Officer (CMO).

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Why choose a Fractional CMO over a

Full-Time Marketing Director?

Expertise you need

A Fractional CMO provides access to a senior marketing leader with experience in developing and implementing effective marketing strategies.

Cost you can afford

Don’t compromise on the quality of your marketing due to cost. A full-time CMO will cost over $200k per year. With a fractional CMO, you can access the same expertise at a fraction of the cost.

Measurable results

Your fractional CMO will give you visibility over your reporting and the return on your marketing investment.

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3-STEP MARKETING FRAMEWORK

Learn how to create a marketing system that attracts leads and convert more sales today!

  • Discover the critical first-step that is the difference between marketing success and failure.
  • Learn how to create marketing messages that work and has customers knocking down your door.
  • See how to setup your own marketing system to drive long-term growth.


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What does a Fractional CMO do?

A Fractional CMO is the designated leader of marketing within a business. Just as successful businesses have a leader in charge of finance, sales, operations and technology, a Fractional CMO leads the marketing strategy and marketing department, but in a part-time capacity.

 

Businesses often need the help of a marketing leader, but the cost of employing a CMO can be cost-prohibitive. An experienced CMO can demand over $200k per year, which is a significant investment, particularly if the business is investing in other areas and can’t justify employing a staff member full-time. A Fractional CMO is a better option to gain access to C-suite-level marketing expertise for a fraction of the cost of employing a CMO full-time.


  • 1. Marketing Strategy

    As the CMO, we work with the business leaders to develop the marketing strategy and implement plans to drive revenue growth.

  • 2. Brand Management

    To develop a brand strategy, we help your business build clarity around your purpose, mission, vision and values. If required, we can also manage any re-branding required to connect with your ideal customer and ensure your brand is used consistently within your business.

  • 3. Manage Talent & Resources

    It's our role to find the right talent to help implement the marketing plan.  This can include anything from choosing a CRM to hiring web developers, graphic designers, photographers or junior marketing staff.

  • 4. Measure and Report Results

    Effective measurement and reporting is critical when analysing marketing effectiveness.  Your Fractional CMO will put the tools in place to measure performance.

Case Study

Over 30% Revenue Growth YOY since 2022

With a laser focussed brand strategy and customised lead-generation funnel, we have increased this clients revenue by 30% YOY for the past 4 years.

Client Experience

Latest Articles

How to exclude internal traffic from your Google Analytics data

By Chris Dale • April 3, 2025
The accuracy of your web traffic data is critical when making marketing decisions.

What’s the difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)?

By Chris Dale • March 31, 2025
In marketing, lead qualification is a crucial step in the sales and marketing process.

Why good customer service is not a USP

By Chris Dale • October 23, 2024
This one will be short and sweet... I'm always amazed how many businesses list great customer service as their unique selling proposition. Customers expect good customer service, and any business that doesn’t provide it will not be in business for much longer. If your business uses customer service as a USP, you need to do some market research to find out why your current customers prefer you over your competitors. The results may surprise you. A case study that has been documented and demonstrates this fact is the story of a small footwear manufacturer in the US called K Shoes. Some market research found that customers liked their product because their shoes don’t creak. Customers saw this as a sign of product quality. K Shoes used this information to develop an advertising campaign to promote this USP. The ad showed a wife sneaking up on her husband when he was out to dinner with another woman. The ad demonstrated the USP beautifully and led to a rapid increase in sales. You can check out the ad below:

Frequently Asked Questions


  • What exactly is a Fractional CMO?

    A Fractional CMO provides senior marketing leadership and strategy on a part-time basis. Instead of hiring a full-time Chief Marketing Officer (which typically costs over $200k annually), you get access to C-suite marketing expertise at a fraction of the cost. This model is perfect for businesses with $2M-$20M annual revenue who need strategic marketing direction but can't justify a full-time executive position.

  • How is this different from hiring a marketing consultant?

    Unlike project-based consultants, a Fractional CMO becomes an integrated part of your leadership team. We take ownership of your marketing strategy, manage your marketing resources and talent, and are accountable for measurable results over time. It's ongoing strategic leadership, not just advice.

  • Why do you require a minimum 6-month engagement?

    An effective marketing strategy requires time to implement and show results. The 6-month minimum ensures we can complete a full strategic cycle: workshop and strategy development (month 1), implementation and optimisation (months 2-4), and measurement of results (months 5-6). This timeframe allows us to deliver plan and implement what is required to achieve results for our clients.

  • What happens after the initial 6 months?

    After the minimum period, engagements continue month-to-month, giving you complete flexibility. Most clients choose to continue because they're seeing measurable results and value the ongoing strategic support. You're never locked into long-term contracts beyond the initial commitment. 

  • Do you specialise in any specific industry?

    For the past 14 years, we have been lucky to work with clients across a broad range of categories.  These include Financial Services, Migration Services, Events, Sports, Education, Accounting, Retail and Hospitality. We believe this experience gives us the skills to be able to work in any industry. 

  • How do you start working with new clients?

    Every engagement begins with a comprehensive workshop involving your key staff members. This isn't just a meeting with the business owner – we gather insights from your entire team to understand your business from all angles. This collaborative approach ensures our strategy is grounded in reality and has internal buy-in from day one.

  • How much does Fractional CMO service compare to other options?

    While I handle pricing discussions individually based on your specific needs, consider that a full-time CMO costs $200k+ annually ,plus benefits and equity. Our fractional model delivers the same strategic expertise at a fraction of that investment, typically paying for itself through improved marketing efficiency and revenue growth.

  • Do you have experience within my industry?

    Over 20 years, we've delivered results across diverse industries including Financial Services, Migration Services, Events, Sports, Education, Accounting, Retail, and Hospitality. While industry knowledge helps, our strategic framework adapts to any business model. The workshop process ensures we quickly understand your specific market dynamics.

  • Do you charge for an initial consultation?

    We don't charge for any initial discussions with potential clients.  We are happy to meet with you in person or over Zoom or Teams, which ever is your preference.

  • How do you measure success?

    We track metrics directly tied to your business objectives: business revenue, website traffic, conversion rates, cost-per-acquisition, search rankings, and leads generated. Our focus is on measurable outcomes that impact your bottom line, not vanity metrics.

  • What kind of results can I expect?

    Our documented case studies show over 30% year-over-year revenue growth for our clients. However, results vary based on your starting point, market conditions, and implementation commitment.

"Edupi always believed in marketing but lacked time to execute. Meeting MarketingHQ revealed a company that could handle the work, develop a meaningful strategy, and minimise disruption. I highly recommend Chris and his team to anyone needing marketing but lacking time."

Justin Browne / Edupi Migration

“If you are one those small business owners who wears a lot of hats you have not enough time in the day let alone the week to market your business, you need to engage Chris Dale from MarketingHQ.”

George Panselinos / Inner City Smash

“Attending one of MarketingHQ's workshops opened my eyes to marketing at a whole new level. Marketing is much more than large advertising campaigns and attractive logos. It's a vital part of your business operations and needs be addressed from the beginning of your business journey.” 

Martin Liu / Design Fox