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7 Ways To Tell Your Marketing Is Stuck In The 80′s

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marketing in the 80s 300x199 7 Ways To Tell Your Marketing Is Stuck In The 80sI liked the ‘80s.

Not for the fluorescent socks or for those sexy leg warmers the girls used to get around in.

I loved the Karate Kid.  I wanted to be him.  Well, not Ralph Macchio, ‘cause he was kinda skinny and had a bad haircut.

I wanted to be a Karate champion and do the ‘crane’ -  you know, that move he did at the end of the movie to defeat his nemesis Johnny Lawrence.  You don’t remember? The move that could not be beaten!  It was awesome.

I even thought about taking up Karate.  But I didn’t ‘cause then I decided I wanted to be a fighter pilot after watching Top Gun.  Because they get all the girls, you see.

Ahh, the naïvety of youth.

But some things are better left in the ‘80s.  Sure, we had fun, but times have changed.  Marketing has changed, but I’ve come to realise some businesses are still stuck in the ‘80s.

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7 Ways To Tell Your Marketing Is Stuck In The 80s

Chris Dale

Chris Dale is the founder and managing director of MarketingHQ. He loves to help businesses of all sizes get more out of their marketing – and by more he means more sales! Find out more about him here or feel free to connect with him on Twitter and Facebook.

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Should You Allow Social Media Access In Your Small Business?

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Social Media Access 300x199 Should You Allow Social Media Access In Your Small Business?Do you remember the days when the internet was banned in the workplace?

I do.

It was regarded as a time-waster.  A distraction that stopped employees doing what they should be doing: their work.

Now, I can’t think of a workplace that doesn’t allow internet access.  I’m sure there are some, but they are few and far between.

The same debate occurs with access to social media. The argument goes that staff spend all their time on Facebook and not enough time doing what they are paid to do.

A recent post on Mashable highlighted this and generated lots of debate on Facebook for both sides.  Some allow it, some don’t, but the view of the article was that it should be allowed for a variety of reasons.

The post reminded me of a conversation I had with a business owner a few years back on this very issue.

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Should You Allow Social Media Access In Your Small Business?

Chris Dale

Chris Dale is the founder and managing director of MarketingHQ. He loves to help businesses of all sizes get more out of their marketing – and by more he means more sales! Find out more about him here or feel free to connect with him on Twitter and Facebook.

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7 Ways To Turn Regular Customers Into Raving Fans

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Does your business have raving fans?Raving Fans 300x199 7 Ways To Turn Regular Customers Into Raving Fans

I don’t mean regular customers.  I mean fans that recommend you to anyone and everyone they know.

You don’t?  Well that is a shame because raving fans also do your marketing for you.  They provide referrals, promote your business and keep the money coming in by being regular, high value customers.

You’re probably thinking it’s hard to turn regular customers into raving fans.  Well, it’s not as hard as you think and here are 7 ways you can turn regular customers into raving fans:

1. Delight customers with your customer service

It is hard to differentiate a business on customer service unless you do it exceptionally well.  However, businesses that go the extra mile do create customer loyalty.  It can be as simple as providing a guarantee you will turn up on time, letting customers know if there will be a delay or even just returning phone calls when you say you will.

2. Notice the little things

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7 Ways To Turn Regular Customers Into Raving Fans

Chris Dale

Chris Dale is the founder and managing director of MarketingHQ. He loves to help businesses of all sizes get more out of their marketing – and by more he means more sales! Find out more about him here or feel free to connect with him on Twitter and Facebook.

More Posts - Website

Follow Me:
twitter 7 Ways To Turn Regular Customers Into Raving Fansfacebook 7 Ways To Turn Regular Customers Into Raving Fanslinkedin 7 Ways To Turn Regular Customers Into Raving Fanspinterest 7 Ways To Turn Regular Customers Into Raving Fans

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