Sometimes all you need to do is say thanks.
It’s not a difficult thing to do. We teach our kids good manners every day and we use them ourselves, but it’s amazing how many business owners don’t apply the simple rules of common courtesy within their own businesses.
The fact is that gratitude is a very powerful marketing tool. Here are four ways you can grow your business, by unleashing the power of gratitude within your marketing.
1. Say thank you for referrals.
If someone refers business to you, it makes sense to say thanks, doesn’t it? You would be surprised how many businesses don’t. One of the main reasons (apart from just not doing it) is failing to track sources of referrals.
When you know who is referring business to you, it is much easier to pick up the phone and say thanks. So, make sure you know where your referrals are coming from and recognise those that are sending customers your way.
2. Recognise customer milestones.
It’s not often I come across a tradesman who knows this much about marketing.
In business, your credibility is everything.
I liked the ‘80s.
Do you remember the days when the internet was banned in the workplace?
I’ve been thinking a lot about relationships lately and how they relate to business.
