Image Credit: Coda via Flickr
I was asked the other day how I generate content for this blog and my weekly marketing ideas on the MarketingHQ website. So here is how I do it.
Be Ready To Capture Ideas
Firstly, I have a note taking tool with me at all times. I use the Evernote App on my iPhone to record any ideas I have for blog posts or new marketing ideas. Ideas come at the most random times so you need to have a tool to capture them for later. I always have my iPhone with me so I never forget an idea.
Let Content Come To You
Secondly, I use Google Reader and the Reeder app on my iPhone for my RSS feeds. If I find a marketing or business related blog that I find interesting, I subscribe to it via my Google Reader account which then syncronises with the Reeder app. I just need to open up the Reeder app and all the content I subscribe too is waiting for me. What this content does for me is it stimulates ideas. I can be reading a blog about a certain topic and then a post idea will pop into my head. I stop reading and put the idea into Evernote to look at later.
Write Ahead Of Time
My third strategy is to write posts ahead of time. In general, I don’t wait until the day to write a blog post. This saves me (in most cases) from the dreaded writers block. Generally I write them a few days before so that I have a few up my sleeve. On some days I can write two or three posts. Other days when I have client meetings most of the day I don’t get the chance to write anything. But that’s ok because the post has been written a few days before and I just schedule it to publish on that day. This ensures that I keep up a consistent schedule and deliver on my publishing promise.
So there you go, that’s how I automate my content generation. Please feel free to share your thoughts by leaving a comment.
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