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What Problem Does Your Business Solve?

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horia varlan What Problem Does Your Business Solve?

Image Credit: Horia Varlan

Businesses are problem solvers. I have a problem when I run out of petrol, so I go to the petrol station. I have a problem when I need to do my tax return, so I go to my accountant.

Unfortunately many businesses, don’t think of themselves as problem solvers and it shows in their marketing messages. If your marketing messages don’t tell the customer how you solve their problems your marketing isn’t effective.

Have a read of your marketing material and the copy on your website. Can your target market tell what problem you solve?

Chris Dale @MarketingHQ

pixel What Problem Does Your Business Solve?
What Problem Does Your Business Solve?

Chris Dale @MarketingHQ

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  • http://accommodationplus.com.au accommodationplus

    We market hotel bookings made easy.
    Problem – finding an affordable hotel room in Au or NZ.
    Solution – an easy to use website that provides access to 1500 hotels in AU and 650 in NZ – best prices guaranteed and all with no booking or cancellation fees!

  • http://www.themarketingmanager.com.au Ali Gungor

    A great way to sum up what many businesses struggle in understanding.

    We have evaluated websites and collateral which simply doesn’t point a direction.

    Always an outside opinion helps.

  • http://marketinghqblog.wordpress.com Chris Dale @MarketingHQ

    Thanks for your comment Ali, it’s amazing how many businesses can’t answer this simple question. When they do, it provides a much clearer direction.

  • http://www.integr8.net.au Paul Cunningham

    This is really good Chris. I realise now I’ve been told this little piece of wisdom over and over again but I’m not sure I was hearing it correctly. I really like the way you say a lot with a little and say it clearly.

    • http://marketinghqblog.wordpress.com Chris Dale @MarketingHQ

      Thanks for your comment and feedback Paul, really appreciate it. I think it’s sometimes easier to keep it simple rather than over complicate it. Thanks again.