How To Write Content Time Bombs

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I love the name, “content time bombs”.


I was first introduced to the concept through this post on the Influential Marketing Blog. In essence, it’s about targeting long-tail keyword searches by writing highly targeted blog posts. If you’re not sure what a long-tail  keyword search is, it’s when someone uses between3-10 words in Google to search for an answer to a question.


An example being “How to install your own kitchen” or “How to repair a hole in a plaster ceiling”.  When the search is undertaken, your “content time bomb” post is sitting there ready to be found.  It’s a very effective way of attracting highly targeted organic traffic to your site.  So how do you go about writing them? Here are three tips.


Create Posts and Post Titles That Provide Solutions


I worked with a client recently from the IT industry who was posting frequent blogs to his site. His posts were well written but weren’t generating any long-tail search traffic.  The problem was his posts didn’t provide any solutions. His posts and post titles failed to provide solutions so search engines didn’t know what to rank his post for.


I explained the concept of content time bombs and advised him to rework his current posts, and use this strategy with his new posts. Guess what happened? His traffic has increased five fold and some of his posts now rank no 1 for those long-tail search terms.


Find Good Post Topics To Write About


Finding good “content time bomb” post topics is easy if you know where to look.   You can start by doing a search for frequently asked questions in your industry.  If you did a Google search for these now, I bet you would come up with at least two good ideas for posts.


I’ve also seen another unique method of research through Google analytics which I read on this post at bloggingteacher.com.  It’s a way to find keywords your website visitors have used to find content through the search function on your website. It’s really quite clever, try it.


Maintain Good Search Engine Optimisation (SEO) Practices


It’s still essential to maintain good SEO practices with these types of posts.  Ensure your target keyword for the post is mentioned at least three to four times within the main text as well as in the post title. That way the search engines will have a good idea what the post is about.  Also use your keyword as the alternative text for any images in your post.


So there you have it.  Try this next time you write a blog post and make sure you have Google analytics set up so you can see the results.  Good luck.

About the author

2.thumbnail How To Write Content Time Bombs Chris Dale is the founder and Managing Director of MarketingHQ. He is a Certified Practising Marketer with over 15 years senior marketing experience. He helps small and medium sized businesses create great marketing strategies and systems that grow their businesses. You can connect with him on or on LinkedIn.

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