Background

Trinity Catholic College is a Year 7-12 co-education catholic college based in Auburn in Sydney.  The school wanted to undertake a review of their brand identity and engaged our design partners, DesignFox to deliver the design for the new brand.   The re-branding of a school with a long history, with many stakeholders is a challenge so we were engaged to deliver and facilitate a Brand 360 workshop to guide the design of the new brand.

What did we do?

We facilitated a half-day Brand 360 workshop with a large group of stakeholders which included students, long and short-term teaching staff, school management and the team from DesignFox.  During the workshop, we reviewed the origins of the old brand values to understand where the brand has come from, and where we wanted it to be in the future.

The Brand 360 Workshop process helped us to understand the history of Trinity Catholic College and to capture the essence of what the brand needed to look like in the future.  It also helped us develop a tagline and key messages that were including in the marketing materials that supported the launch of the new brand identity.

What was the result?

From our Brand 360 Workshop insights, DesignFox developed the new identity featured below and MarketingHQ updated Trinity's brand values to include Faith, Community and Nourishment to better reflect the school values into the future.  See how Trinity Catholic College have implemented the new branding here in their website.