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Latest from the blog
5 marketing strategies to drive more customer traffic to your retail business
Customer traffic is the lifeblood of any retail business. Many live or die by the numbers that come through their front doors, and with increasing competition online, it’s no wonder so many retailers find it hard to keep those …
3 Ways Good Writing Helps Your Marketing
This is a guest post by Sydney based editor and copywriter, Andy Quan Good writing is a hidden part of marketing. You don’t notice it when it’s there, but you will notice it when it’s absent. Knowing how …
5 Ways To Capture More Testimonials For Your Business
Testimonials are a key marketing tool for any business. Used effectively, they can increase your credibility and help improve sales conversion in your marketing campaigns. But many businesses shy away from gathering testimonials from happy clients; many are just too …
MarketingHQ appointed by Zaffero
MarketingHQ have been appointed by Sydney lighting retailer Zaffero as their marketing agency. Visit Zaffero at www.zaffero.com.au
How To Choose The Right Social Media Platform For Your Business
Social media is everywhere. Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ are the main platforms – but which of these would best suit your business? That decision is dictated by the type of your business, your target market and your …
MarketingHQ reappointed by Toy and Game Expo
The Toy and Game Expo have reappointed MarketingHQ to managing the marketing of the 2013 Toy and Game Expo to be held at The Dome, Sydney Showgrounds from June 8-10 2013.
How To Use Emotion In Your Marketing To Attract Customers
Emotion is a powerful marketing tool. When used in advertising, it increases retention and motivation to buy, as it is more effective in communicating product benefits to the customer. But, if you look at most small business marketing, there is …
MarketingHQ Case Study: How MarketingHQ helped attract over 6,000 people to Australia’s first Toy and Game Expo.
Bringing a new event to life is no easy task. It often begins with a great idea and then months, if not years, of planning to bring that idea to life. From a marketing perspective, a new event has its …
7 Basic Mistakes That Will Stop Your Marketing Dead In Its Tracks
When I get a new client enquiry, there is one thing I ALWAYS do first. What I do isn’t rocket science. I just think like a customer. I pretend that someone referred that business to me with just a …
How To Build A Marketing Culture
Small business owners wear many hats. One day they can be the salesperson. The next, the bookkeeper. But one thing they always are is the marketing manager. Even if they have outsourced the day-to-day marketing functions or have a staff …
