MarketingHQ Blog
The MarketingHQ Blog provides practical ideas and advice to help business owner of all sizes. If you like what you read, please feel free to share it, like it or tweet it. Above all, leave a comment and let us know what you think.

Category Archives: Branding

re-branding
Chris Dale
How to bring staff on your re-branding journey

Re-branding is a challenge for any business.   It involves the creation of a new brand for a business that already has an established brand in the market. A re-brand can be required for many reasons – due to a …


Brand Promise
Chris Dale
How to keep your brand promise

What promise do you make to your customers? It’s a simple question, and one that is very important when creating a compelling brand for your small business.   To be effective, your brand must make a promise. When it does, …


Chris Dale
3 reasons you must invest in good graphic design

  How often have you received a piece of marketing collateral and thought ‘backyard operation’?   Small business owners know their trade. Be they a physiotherapist, mechanic or veterinarian, the service they provide to their customers is likely first-rate. But …


Chris Dale
3 Branding Lessons from A Savvy Small Business Owner

Anyone who knows me, knows I am a bit fanatical about branding. I believe that good, consistent branding is critical to business success.  Unfortunately, in my travels as a marketing consultant it’s often hard to get this message through.  I often …


Chris Dale
My 10 Commandments of Small Business Branding

We all know that a strong brand is a key factor in business success. Good branding is even more important in small business marketing. Small (or non-existant) marketing budgets mean a brand must work harder to grab a position in …


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