MarketingHQ Blog
The MarketingHQ Blog provides practical ideas and advice to help business owner of all sizes. If you like what you read, please feel free to share it, like it or tweet it. Above all, leave a comment and let us know what you think.

Category Archives: Marketing

Chris Dale
It’s time to put marketing high on your priority list

Running a small business is tough going. Most business owners wear many hats and often bite off more than they can chew. It’s not their fault, there is lots to do. Sales to manage, orders to process and bills to …


marketing decisions
Chris Dale
7 marketing habits of successful business owners

Few things are more important to a business than its ability to market its products and services effectively. If you want to grow your business and increase your profitability, you might be wondering what steps you need to take to …


foot traffic
Chris Dale
5 marketing strategies to drive more customer traffic to your retail business

Customer traffic is the lifeblood of any retail business.   Many live or die by the numbers that come through their front doors, and with increasing competition online, it’s no wonder so many retailers find it hard to keep those …


Chris Dale
5 Ways To Capture More Testimonials For Your Business

Testimonials are a key marketing tool for any business. Used effectively, they can increase your credibility and help improve sales conversion in your marketing campaigns. But many businesses shy away from gathering testimonials from happy clients; many are just too …


Chris Dale
How To Use Emotion In Your Marketing To Attract Customers

Emotion is a powerful marketing tool. When used in advertising, it increases retention and motivation to buy, as it is more effective in communicating product benefits to the customer. But, if you look at most small business marketing, there is …


Chris Dale
MarketingHQ Case Study: How MarketingHQ helped attract over 6,000 people to Australia’s first Toy and Game Expo.

Bringing a new event to life is no easy task. It often begins with a great idea and then months, if not years, of planning to bring that idea to life. From a marketing perspective, a new event has its …


Chris Dale
7 Basic Mistakes That Will Stop Your Marketing Dead In Its Tracks

When I get a new client enquiry, there is one thing I ALWAYS do first.   What I do isn’t rocket science.  I just think like a customer.  I pretend that someone referred that business to me with just a …


Chris Dale
How To Build A Marketing Culture

Small business owners wear many hats. One day they can be the salesperson. The next, the bookkeeper. But one thing they always are is the marketing manager. Even if they have outsourced the day-to-day marketing functions or have a staff …


Chris Dale
How To Maximise Marketing Value In A Radio Interview

Yesterday I was interviewed by a radio station for a client of mine. It got me thinking about interviews like this and how, as a small business, you need to make the most of every marketing opportunity.  They can make …


Chris Dale
20 ways to generate more sales leads

Generating a steady flow of sales leads should be the goal of any business.   But it is one area that many businesses have difficulty, mostly because they don’t have the marketing system in place to generate those leads.   …


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