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7 Things A Renovating Show Can Teach You About Marketing
Everywhere I turn, there is a reality show on TV about renovating.
Don’t get me wrong. I love these shows. I enjoy watching creative people take something that’s run down and turn it into something special. It’s a skill I’d love to have.
I was watching “The Renovators” and couldn’t help but see the similarities between some principles of renovating and marketing.
Whilst I was watching these poor buggers renovate an entire house in just 11 hours, I came up with 7 things a renovating show can teach you about marketing. Things you do hey…
So here they are, let me know what you think.
1. You must have street appeal
They all talk about “street appeal” – which in the marketing world means first impressions count. Nothing is more important in marketing.
What’s the first impression customers have of you? Is your business looking a little run down in need of some TLC? Or is it a slick operation that invites customers through the door with great branding and compelling sales messages.
Your business must have street appeal to get customers through the door.
2. You’ve got to spend money to make money.
Would you spend $30,000 on a new kitchen if it added $70,000 to the selling price at auction? I know I would.
The same rules apply in marketing. Good marketing is an investment, not an expense. A good marketing strategy will grow your business and return back to you much more than you spend. But you’ve got to invest the money first . When it’s done one well, you will get your money back and some.
3. Know your target market.
So you’re trying to make your property appeal to a young professional couple but also a family with three kids. Huh? Try picking one target market and make it REALLY appealing to them – it will work much better for you. Know your target market and create a product that suits their needs. The same rules apply for your business.
4. Use good tradespeople.
Even if you’ve never done any renovating, you still know a good “tradie” is worth their weight in gold. A dud will just make your renovation a nightmare.
The same goes with marketing. A good consultant or creative agency are worth their weight in gold – and good ones are worth paying for.
Don’t use a dud tradie just because they are cheaper – you really do get what you pay for.
5. Spend money on quality materials
There is nothing worse that a great bathroom renovation with a crappy plastic toilet seat. It just lets the whole room down.
The same goes with your marketing materials. Spend money on quality. Don’t print your business card or advertising flyers on the home printer. And please….. don’t go for the free business card option to save yourself $200.
It just makes you look cheap.
6. Fix one room at a time
Pick one room first and do it right. Don’t try to do everything at once, you will suffer from burnout and lose momentum.
With your business, start with something simple. It might be starting an e-newsletter every month or fixing up your website.
Just don’t leave things half-finished. Get the website done and then move on to the next project. You’ll get a better result.
7. Stick to your budget
How many times do couples go over budget in these shows….seriously. Set yourself a budget and stick to it.
Track how you are going against your budget and measure everything. Measure, measure, measure…how else will you know its working?
Just like renovating, it’s important in marketing to get the foundations right. Build those foundations and you will achieve great results from your marketing.
Now if you don’t mind, I’m going to paint a bright purple feature wall in my lounge room….yeah, as if!
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