So You Think You Don’t Do Any Marketing…

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I’m always amazed at how many business owners say they don’t do any marketing.

Nearly every time, it’s at a networking function where they have handed me a business card and told me what they do.  “Never done any marketing?” I respond.

“Don’t look now, but you’ve just been marketing your business to me. And you’re also at a networking function which is a marketing tactic in itself”.  It’s often a bit of a light bulb moment where the person actual realises the different between marketing and advertising.

It’s amazing how many businesses don’t distinguish between the two.

If you were to google a definition of marketing, you will find answers such as:

“The action or business of promoting and selling products and services” or “Marketing is the management process for identifying, anticipating and satisfying consumer requirements profitably”

You will notice none of this identify “advertising” as the key component of marketing.  It’s just the tool that businesses are most aware of.

So my point with this post is for business owners to consider marketing in much broader terms.  My own definition is “Marketing is everything a business undertakes to sell their product or service to a consumer”.

Yes, this might seem broad, but marketing is broad and needs to be considered this way.

With this understanding, you will realise that nearly every business decision you make has a marketing impact.  From the name of your business to how you speak about your business at networking events.

So if you think you don’t do any marketing, think again.  If you talk about your business, you are marketing your business.

About the author

Chris Dale Chris Dale is the founder and Managing Director of MarketingHQ. He is a Certified Practising Marketer with over 15 years senior marketing experience. He helps small and medium sized businesses create great marketing strategies and systems that grow their businesses. You can connect with him on or on LinkedIn.

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