Marketing Plans


It’s a fact that 9 out of 10 small businesses fail and around 75% don’t have a marketing plan. Coincidence?


Don’t let your business become a statistic.


We will develop a marketing plan specifically for your business.  We’ll help you understand your market, your customers and set your marketing on the right path.


What do you need a marketing plan?
It’s a fact that most small to medium-sized businesses don’t have a marketing plan. Most jump from one marketing idea to the next, hoping that the next idea they have will be the magic bullet that will have customers knocking down the door. And when the customers don’t come, they say that marketing doesn’t work. The fact is your need to get your marketing strategy right, before you start promoting your business. What you say, how you say it and what marketing tools you use has a major impact on your success. The role of the marketing plan is to give a roadmap to successfully market your business.
What does creating a marketing plan involve?

Creating a marketing plan is a highly specialised business process – and we are experts at creating them. They involve detailed analysis of your business, your market and your competition. Our marketing planning process involves:

  • A 4 hour marketing planning workshop with key staff and stakeholders.
  • Customer research including in-depth interviews with your key customers.
  • Market research of your industry, market and your competition.
  • Review of your brand and its position within the market.
  • Review of your target market and ideal customer profile.
  • Identification of value drivers that influence customers to spend money in your market.
  • Establishment of achievable marketing objectives.
  • Identifying marketing strategies and tactics to meet your objectives.
  • Recommendation of a marketing budget.
  • Detailed action plan with key steps to implement your plan.
  • 1 hour presentation of the marketing plan.
What is our fee and how
long does it take?
We charge a flat rate of $6,250 + GST for a tailored marketing plan. Typically, it takes four to six weeks for us to complete a plan.
Does this include any
other benefits?
At MarketingHQ, we don’t just hand over the marketing plan and wish you all the best. We know the key to marketing success is putting the words into action so our marketing plan package also includes 2 months of marketing coaching for 3 hours each month. We will guide you and motivate you to implement our strategies so that you achieve the best results possible. We can also manage the implementation of the plan if you require. This is quoted separately depending on your requirements.
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  • It's actually quite scary how much Chris Dale from MarketingHQ knows about Marketing...

    Cian McLoughlin, Trinity Perspectives

  • If ever you are looking to send your business to the next level you need to engage Chris Dale from MarketingHQ.

    George Panselinos, Inner City Smash

  • We found MarketingHQ had a good understanding of small business, our industry and excellent marketing expertise...

    Ryan Meldrum, Expect A Star

  • Though their marketing coaching, they gave us the tools and ideas to market our business more effectively. I love them!

    Chris Schwager, Ridge Films

  • Since Chris from MarketingHQ came on board, sales have returned to their original levels and continued to rise.

    Melanie Becker, Female for Life

  • I would thoroughly recommend Chris and his team to any business who knows they need to market but doesn't have the time.

    Justin Browne, Edupi Migration

  • The marketing advice I received was invaluable and went far beyond my expectations. Chris explained how our customers wanted to buy, not how I wanted to sell. Great advice!

    Bobby Collins, BC Web

  • Attending one of Chris's workshop opened my eyes to marketing at a whole new level.

    Martin Liu, Design Fox

  • The marketing plan was comprehensive and laid the foundation for the successful marketing of our event...

    Steve Rohan-Jones, Toy and Game Expo

  • Chris Dale is a great facilitator of these marketing workshops, particularly for businesses who are looking to take their business to the next level.

    Dan Procter, Simply CRO

  • We thought we knew a thing or two about marketing, until we met Chris Dale from MarketingHQ...

    Priyanka Rao, Luxmy Furniture

  • Your input has been outstanding in helping us clarify our brand positioning...

    John Cirocco, IT Advocate

Need help with your marketing? The next step is to get in touch and book in a free, no obligation consultation. Let us show you how we can help you to improve your marketing and accelerate the growth of your business.