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Do You Know Why People Buy Your Products?
It may come to a shock to some business owners that customers often use products for purposes other than for what they are intended.
I was reminded of this when I read this post by Chris Brogan titled Never About The Pencils which talks about this concept. It also reminded me about something I had heard about McDonalds some months ago. I cannot remember where I read this, but it quoted some market research that found the number one reason people went to McDonalds is because they have clean toilets. Surely it was for a Big Mac? Obviously Not.
This may be a marketing myth and I don’t have a reference to the quote but I remember being really surprised when I heard it. It reminded me of an experience I had the other day in my local supermarket.
I was in the health care aisle and an elderly lady was asking the store staff for some Epson Salts. I managed to see them before anyone else so I passed them to her. I thought she wanted them to help sooth her weary bones, but she went on to tell me how good they were for her Gardenias.
Apparently they help green yellowing leaves (or something like that). It wasn’t what I was expecting her to tell me. And I thought to myself, I wonder if the makers of Epsom Salts know this?
So it begs the question, what benefits of your product or services are attracting customers that you don’t know about? Important information don’t you think? If you’ve never asked your customers this question then I suggest you do. A new sales opportunity might be just around the corner.
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