How Marketing Is Like A Game Of Footy

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It might seem an unlikely analogy, but when you think about it,  marketing is like a game of footy.
 
When I say footy, I mean AFL, Rugby League, Soccer or any other ball game because the principles are the same. To win the game, you need to analyse your opposition, develop a strategy and implement the tactics to win the contest. The same principles apply in marketing your business.
 
Analyse Your Opposition
 
Prior to any game, the coach spends time analysing the opposition. They look at their track record, research the players and find their strengths and weaknesses.  With that information, the coach develops ideas on how to minimise their strengths and exploit their weaknesses.
 
Can you imagine how successful any sporting team would be without this research?   The lesson for small business here is – don’t enter the game without doing the groundwork or you are setting yourself up to get beaten.
 
Develop The Strategy To Beat The Opposition
 
Now that you’ve analysed your opposition – you must develop the strategy to beat them. How are you going to exploit their weaknesses? One strategy might be to isolate the best players on your team so they have the free reign to score during the game.
 
When you apply that to your business, you differentiate you products and give them the opportunity to stand by themselves. By doing this you can own a piece of the market that nobody else does.
 
Implement the tactics to deliver the strategy
 
Now that you have your key players isolated – you need to put the tactics into place to meet your objectives. In footy, it’s likely that you will assign certain tasks to each player to ensure you win the game.
 
In business, your players are the variety of marketing tactics available to you such as; advertising, direct mail or email marketing to name just a few.  Each and every one has to work together and work towards achieving the agreed marketing strategy for your business.
 
So how are you going as the coach of your team? Have you analysed your opposition enough to develop the strategy to set your business apart?  Let me know your thoughts by sharing your comments below.

About the author

Chris Dale Chris Dale is the founder and Managing Director of MarketingHQ. He is a Certified Practising Marketer with over 15 years senior marketing experience. He helps small and medium sized businesses create great marketing strategies and systems that grow their businesses. You can connect with him on or on LinkedIn.

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