5 Tips To Improve Calls To Action On Your Website

This post will take Estimated reading time: 3 minutes to read Website Design

This is a guest post by Bobby Collins from BCWeb.

I’m often asked what I consider the most important element of a business website.

That’s easy – the call to action.

A call to action is when you ask the visitor on your site to interact with you. Depending on your business, it can be to buy your product, download an e-book or book a free consultation.

It can also be all the above on the one site.

A good call to action tells the website visitor what to do next and it’s amazing how many sites neglect this vital step in their sales funnel. A good call to action mean more sales – it’s that simple.

So how do you set up a call to action?  Here are 5 simple tips for improving them on your website.

1.      Put it under their nose

Your call to action must be placed in a prominent place on your website. The best place is on the front page up the top (usually on the right hand side or above the fold as they say in the web world).

Some businesses expect the client to go and search around their website to find the nuggets of gold. Forget it. They never will and for good reason. People scan websites, they don’t read them.  Make your call to action obvious.

2.     Show them the benefits

Give visitors a reason to act. Show them how their problems can be solved with your product and how you can help them move ahead.

3.     Use a carrot to drive action

A call to action is always more effective when you offer an incentive.  This can be a limited time offer, free shipping if you have a physical product or a free e-book.

4.     Get the wording right

When wording your call to action, you need to tell people what you want them to do and create a sense of urgency.  Use wording such as:

  • Call us now
  • Available today only.
  • Register now

All of the above encourage people to take action straight away. When a reader has too much time to think it over, chances are you will lose them.

5.     Don’t ask for too much information

Asking too much information from website visitors is a common problem with business websites.  Less is definitely more in this situation so decide what information is mandatory and what is optional.

Some people are willing to give you their telephone number while others might want to know you and your business a little better before providing a phone number.  As a starting point ask for name and email address only.    Most are willing to offer this information without being turned off.

Your call to action is a key part of your business website.  If you make them prominent, create a sense of urgency and don’t ask for too much information, you can turn your business website from a brochure into a lead generating machine.

Bobby Collins is the lead web developer with BCWeb, a Sydney based website design agency. You can follow him on Twitter @bcwebs

About the author

Chris Dale Chris Dale is the founder and Managing Director of MarketingHQ. He is a Certified Practising Marketer with over 15 years senior marketing experience. He helps small and medium sized businesses create great marketing strategies and systems that grow their businesses. You can connect with him on or on LinkedIn.

You may also like