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Latest from the blog
The best piece of sales advice I’ve ever received
Too often we associate good salesmanship with having the “gift of the gab” – as if being a good salesman is about beating the customer into submission through charm and fancy words that bamboozle them into handing over their hard-earned …
It’s time to put marketing high on your priority list
Running a small business is tough going. Most business owners wear many hats and often bite off more than they can chew. It’s not their fault, there is lots to do. Sales to manage, orders to process and bills to …
7 marketing habits of successful business owners
Few things are more important to a business than its ability to market its products and services effectively. If you want to grow your business and increase your profitability, you might be wondering what steps you need to take to …
How to bring staff on your re-branding journey
Re-branding is a challenge for any business. It involves the creation of a new brand for a business that already has an established brand in the market. A re-brand can be required for many reasons – due to a …
How to keep your brand promise
What promise do you make to your customers? It’s a simple question, and one that is very important when creating a compelling brand for your small business. To be effective, your brand must make a promise. When it does, …
Help others to spread the word
Despite all the changes occurring in the marketing world, one thing still remains constant – word-of-mouth is still the best tool in marketing. Nothing is more powerful that one person recommending your service to someone else. That personal …
The power of ‘You’
The word ‘you’ is very powerful in marketing. But sadly, those three letters don’t get used often enough when small businesses are writing marketing copy. The most common word used is ‘we’. I’m sure you’ve seen it before. …
AVC outsource their marketing to MarketingHQ
Leading Australian ICT solutions provider, AVC has appointed MarketingHQ as their outsourced marketing service provider. Visit AVC at www.avc.com.au
3 reasons you must invest in good graphic design
How often have you received a piece of marketing collateral and thought ‘backyard operation’? Small business owners know their trade. Be they a physiotherapist, mechanic or veterinarian, the service they provide to their customers is likely first-rate. But …
10 strategies to convert more leads into customers
Are you a born salesman? No, neither am I. When I hear that term, images of a smooth talker who hoodwinks customers into handing over their cash come to mind. It’s an outdated concept, but a stereotype that still …
