Frequently Asked Questions

A Fractional CMO (Chief Marketing Officer) provides senior marketing leadership to your business on a part-time basis. At MarketingHQ, our Fractional CMO services give you access to CMO-level marketing expertise without the $200k+ cost of hiring a full-time executive. We work on a monthly retainer model, typically ranging from $5,000 to $10,000 per month, providing strategic marketing leadership, implementation oversight, and performance reporting.

Unlike project-based consultants, a Fractional CMO becomes an integrated part of your leadership team. We take ownership of your marketing strategy, manage your marketing resources and talent, and are accountable for measurable results over time. It's ongoing strategic leadership, not just advice.

An effective marketing strategy requires time to implement and show results. The 6-month minimum ensures we can complete a full strategic cycle: workshop and strategy development (month 1), implementation and optimisation (months 2-4), and measurement of results (months 5-6). This timeframe allows us to deliver plan and implement what is required to achieve results for our clients.

After the minimum period, engagements continue month-to-month, giving you complete flexibility. Most clients choose to continue because they're seeing measurable results and value the ongoing strategic support. You're never locked into long-term contracts beyond the initial commitment. 

For the past 14 years, we have been lucky to work with clients across a broad range of categories.  These include Financial Services, Migration Services, Events, Sports, Education, Accounting, Retail and Hospitality. We believe this experience gives us the skills to be able to work in any industry. 

Every engagement begins with a comprehensive workshop involving your key staff members. This isn't just a meeting with the business owner – we gather insights from your entire team to understand your business from all angles. This collaborative approach ensures our strategy is grounded in reality and has internal buy-in from day one.

Fractional CMO services in Sydney typically range from $5,000 to $10,000 per month, depending on the scope of work and business requirements. This represents significant savings compared to hiring a full-time CMO, which can cost over $200,000 annually including benefits. Our retainer model includes strategy development, implementation management, and ongoing performance reporting.

Our Fractional CMO services include marketing strategy development and implementation, brand management (including purpose, mission, vision, values, and rebranding), marketing team management, performance measurement and reporting, and resource coordination. We begin every engagement with a comprehensive workshop and provide a complete marketing strategy within 30 days.

While I handle pricing discussions individually based on your specific needs, consider that a full-time CMO costs $200k+ annually ,plus benefits and equity. Our fractional model delivers the same strategic expertise at a fraction of that investment, typically paying for itself through improved marketing efficiency and revenue growth.

Over 20 years, we've delivered results across diverse industries including Financial Services, Migration Services, Events, Sports, Education, Accounting, Retail, and Hospitality. While industry knowledge helps, our strategic framework adapts to any business model. The workshop process ensures we quickly understand your specific market dynamics.

We don't charge for any initial discussions with potential clients.  We are happy to meet with you in person or over Zoom or Teams, which ever is your preference.

We track key marketing metrics including revenue growth, website traffic, conversion rates, cost-per-acquisition, search rankings, and leads generated through our marketing scoreboard system. Our target is to achieve 20% revenue growth after implementing the initial marketing strategy. All performance data is reported regularly to clients with clear ROI measurements.

Our documented case studies show over 30% year-over-year revenue growth for our clients. However, results vary based on your starting point, market conditions, and implementation commitment.

Businesses with $2M-$20M annual turnover and 5-20 employees typically benefit most from Fractional CMO services. These companies need senior marketing leadership but don't require or can't justify a full-time CMO position. If you're launching new products, entering new markets, or need to establish a proper marketing function, a Fractional CMO can provide the strategic guidance you need.

All MarketingHQ Fractional CMO engagements start with a minimum 6-month commitment, followed by month-to-month arrangements. Our typical client relationship lasts 5+ years on average. The first 90 days focus on strategy development (30 days), implementation (60 days), and initial results review (90 days).