Trinity Catholic College Case Study
SECTOR - EDUCATION
Recognising history. While looking forward to the future.
Trinity Catholic College is a Year 7–12 co-educational Catholic school in Auburn, Sydney with decades of history. When the leadership team decided it was time to refresh the brand, they needed a process that could honour everything that came before - without being held hostage by it. That's where our Brand 360 Workshop came in.
THE HEADLINE DELIVERABLES
1/2 Day
BRAND 360 WORKSHOP THAT ALIGNED THE ROOM
4
STAKEHOLDER GROUPS IN ONE SESSION
3
NEW BRAND VALUES DEFINED AND AGREED
1
NEW BRAND LAUNCHED AND LIVE
ENGAGEMENT
Brand Strategy Project
SCOPE
Year 7-12 Co-ed
LOCATION
Auburn, Sydney
PROJECT PARTNER
DesignFox Brand Agency
THE STARTING POINT
Rebranding a start-up is easy. Rebranding a school is a different sport.
Trinity Catholic College knew its brand needed to move. The world had changed. Prospective families were looking at schools differently. But rebranding an established Catholic college carries a particular risk: walking away from what made it meaningful in the first place.
DesignFox had been engaged to deliver the new visual identity. What Trinity needed first, before any design work could meaningfully begin, was a
shared answer to one deceptively hard question: what does this school actually stand for?
OUR APPROACH
Four phases. One aligned brand.
Rebranding an institution isn't a creative problem - it's a stakeholder problem dressed up as a creative problem. The Brand 360 Workshop is designed to solve the stakeholder problem first, so the creative team can do its best work with clarity, not guesswork.
01
Workshop Design.
Built the half-day session format specifically for a school rebrand - balancing voice-of-student with voice-of-staff with voice-of-leadership, and leaving room for DesignFox to listen in and absorb context before putting pen to paper. The structure matters as much as the output.
02
Facilitation.
Ran the half-day workshop with the full stakeholder group in the room - students, long-serving and newer teaching staff, school leadership, and the DesignFox team. Reviewed the origins of the existing brand values. Mapped where the school had come from, and where it needed to go next.
03
Insight Synthesis.
Turned a room's worth of conversation, memory and ambition into a clear strategic direction. What the school has always been. What it needed to become. The non-negotiables. The things that could change. The DesignFox team walked away with a brief they could actually design against.
04
Brand Values & Messaging.
Delivered the three updated brand values - Faith, Community, Nourishment - plus a tagline and the key marketing messages used across launch materials. The words make the new identity clear when a prospective parent reads them for the first time.
Faith.
Community.
Nourishment.
THE THREE NEW BRAND VALUES
WHAT THE WORKSHOP ACTUALLY PRODUCED
One half-day session. A whole school on the same page.
Twenty-plus stakeholders. Decades of institutional memory. Four different groups each holding part of the answer. The Brand 360 Workshop surfaced three brand values that everyone in the room could stand behind - and gave DesignFox the strategic direction they needed to make the visual identity sing. Not three values we invented. Three values we helped the school finally see in itself.
THE DELIVERABLES THAT CAME OUT OF THE WORKSHOP
BRAND VALUES
Faith.
Community.
Nourishment.
DESIGN BRIEF
Clarity on a new brand identity.
ALIGNMENT
Stakeholder agreement on direction & scope.
MESSAGING LAYER
Tagline and key messaging.
THE LAUNCHED BRAND
Live.
With the strategic direction locked in, DesignFox delivered the new identity and Trinity rolled it out across every touchpoint. The new brand is live now on the school's website and across its marketing - not as a departure from everything that came before, but as the clearest version yet of what Trinity Catholic College has always been about.
THE RESULT
A new identity. A new era.
Before.
After.
